NOOK Simple Touch

name: Joshua
topic: technology
posting number 3
title of article:NOOK Simple Touch To Feature E Ink Screen With First-Of-Its-Kind 'GlowLight'
author: Jason Gilbert
publication name: Huffingtonpost
date of publication: April 12th 2012
length of article: 812 words

Borders has re-entered in the race of e-readers with its new NOOK. The new NOOK Simple Touch is already open for early purchase and is announced to be released in May. This new model is different from any of the other e-readers as it is backlit, thus making it the only e-reader which is usable during both day and night. Unlike the new tablets such as the Ipad and new kindle fire, the new NOOK Simple Touch does not use an LCD screen which makes it much more user-friendly in the sun. With this new GlowLight technology the NOOK Simple Touch promises to be the new envy of all the other e-reader companies. This new method of lighting up the screen is less intrusive than the LCD screens used by tablets and its color does not “wash off” when in sunlight. The GlowLight function can be turned off and adjusted based on the ambient light. NOOK Simple Touch is starting off at the high price of $139 which is challenging the prices of the full fledged tablets such as the kindle fire at only 60 dollars more and borders’ own NOOK Color at only $40 more. This will likely pose a challenge to the NOOK Simple Touch as it is only a reader and does not have any apps. The NOOK targets more “hardcore readers” for whom the added benefit of being able to read both inside or out, at night or day, would be worth the extra cost.

To conclude, Borders is coming out with a new e-reader equipped with cutting edge technology. The NOOK Simple Touch is of the first e-readers to be backlit with new GlowLight technology. This allows it to be read in the dark with ease as well as during the day. The NOOK Simple Touch does not have an LCD screen and thus works better than the tablets during the day and does not bother your eyes as many tablets do at night. This new e-reader is to be released in May, in time for mother's day.

Gilbert, Jason. "NOOK Simple Touch To Feature E Ink Screen With First-Of-Its-Kind 'GlowLight'" The Huffington Post. TheHuffingtonPost.com, 04 Dec. 2012. Web. 12 Apr. 2012. .